Zara Strategic Analysis - 2115 Words

Research paper Zara Students name: Instructor name: Class: Date: 1. Executive summary Background Information Inditex is an international Spanish company that designs, manufactures, and sells apparel, footwear, and accessories for women, men and children through its chains and shops around the world. Zara is the largest and internalized of all the Inditex products such as: Massimo Dutti, Pull amp; Bear, Bershka, Stradivarius, and Oysho. It was firstly open from a businessman called Amanico Ortega in Spain. He has firstly opened Zara in 1975.At 2001 Zara opened 507 stores all around the world. Now in 2012 it has 4400 stores in 73 countries all over the world. The primary place that all the Zara’s clothes are†¦show more content†¦The company should be aware of duties, obligations and tariffs. They are based on the classification code of the goods, valuation and country of origin. Albania has a very non solid economy and the entry of a new product is very difficult for the political reasons that I have mentioned above. Since the buying power is very low the entering of a big company as Zara is potential vulnerable. * Social - Changes in social trends and in social life can force on the demand for Zara’s products and the availability and enthusiasm people to work. The company must work in relation with costumers need, trends and demand as a result of change in generation choices. Even thought the prices of Zara are relatively low this is a very good point in their favor if they enter in Albanian market. Because Albanian people cannot afford products tha t have high prices. Zara can be afford from 60% of the population. * Technology – Technology is becoming advanced and innovative in today’s world. Online shopping, bar coding and computer aid designs are helping people to do business all over the world. The advanced of the technology has made possible the reduction of costs and the improvement of quality. These developments can benefit the Zara consumers as well as the organization itself by providing the efficient source of technology service. This point is something that Albania needs because; it is a country that is developingShow MoreRelatedZara and Reiss Comaparison Essay example1091 Words   |  5 PagesAfter approaching a Reiss and Zara Store in Oxford circus, speaking to staff and doing some more research on the internet i have come to notice both ZARA and REISS are a growing profitable companies. When looking at REISS THE BRAND: Reiss a retailer of â€Å"own brand† quality fashion menswear and womenswear that established itself in London in 1970. The brand has become reorganized as a progressive, fashion-led retail company. 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As Zara aims for fastRead MoreZara Case1472 Words   |  6 Pagesexpected to show high resistance in response to it. Even though Zara has a decentralized decision making process, the retailer’s IS department exercises absolute autonomy on the IT infrastructure and design. The fact that â€Å"only one person had left the department† in the past 10 years further confirms that the retailer is suffering from cognitive and action inertia, and thus creating a huge barrier for such upgrade. Nevertheless, Zara should still perform such upgr ade in the long run. Q1b. ShouldRead MoreZar Fast Fashion : Resource Based View1502 Words   |  7 PagesSTRATEGIC MANAGEMENT â€Å"ZARA: Fast fashion - Resource-Based View† Introduction Resource-Based Theory has been one among the prevailing theories in strategic management (Acedo, Barroso Galan, 2006). As the father of the modern Resource-Based View (RBV), Barney (1991) explored that RBV underlines strategic choice, challenging the organization s management with the essential tasks of identifying and deploying main resources to maximize returns. Correspondingly, Rothaermel (2012:05) defined thatRead MoreIs Zara A Efficient Competitive Advantage?1577 Words   |  7 PagesIntroduction Zara, one of the world’s largest apparel retailers, was founded in 1975 in La Corunaï ¼Å' Spain. With its successful rollout in the Spanish market, it began to expand its stores around the world, and became one of the most profitable brands in the appalling market. Zara was famous for its ability to quickly respond to the market demands, which provided a useful lesson in terms of competitive advantage with its rivals. But confronting to the fast-paced and constantly changing market, ifRead MoreHow Zara Generates Sustainable Competitive Advantage1680 Words   |  7 PagesDrawing on the Resource Based View literature, evaluate whether and how Zara generates sustainable competitive advantage Introduction The Resource-Based View, is a model that sees resources a key to superior firm performance. Resources include all assets, capabilities, organizational processes, firm attributes, information, knowledge and other major elements controlled by a firm’ (Barney, J, 1991). Theoretical Models- (Heterogeneity and First-Mover Advantage) A model identified is that of the ‘first-mover